The Marathon Group Honored With Awards for Advertising Excellence
Mount Laurel, NJ, May 12, 2009 – The Marathon Group, a full service marketing, communications and advertising agency in Mt. Laurel, took home several honors in the 2009 Aster Awards Program for excellence in medical marketing. This comes on the heels of several awards from the 26th Annual Healthcare Advertising Awards sponsored by Healthcare Marketing Report.

The Marathon Group received a total of two gold, three silver and one bronze award in this year’s Aster competition, one of the largest competitions of its kind, hosted by Marketing Healthcare Today and Creative Images, Inc. This elite national program recognizes excellence in health care advertising and marketing efforts.

Led by creative director Ken Gleason, senior art director T.A. Hahn and designer Corrie Bradwell, The Marathon Group earned gold awards for Single Newspaper Ad and Special Events for the Clara Maass Medical Center Lifeline Challenge, a bike race to raise funds for the fight against prostate cancer. It also won silver awards for Billboard design and Poster design for the Lifeline Challenge. Saint Barnabas Medical Center’s Maternity Campaign earned The Marathon Group a silver award for Service Line Promotion – Women’s Services, and the bronze award was earned for Community Medical Center’s radio spot promoting its Pediatric Emergency Department.

The 2009 Aster Awards consisted of approximately 3,000 entries from across the United States. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

The Healthcare Advertising Awards is the largest competition of its kind, and well respected in the healthcare industry. A national panel of judges was engaged in reviewing all 3,600 entries.

The Marathon Group won a gold award in the Special Event category for Clara Maass’ Lifeline Challenge, and a bronze award for Logo/Letterhead design for the Clara Maass Medical Center Foundation.

The firm also received five merit awards: Poster for the Lifeline Challenge; Radio Advertising for Community’s Pediatric Emergency Department; Single Magazine Ad for Saint Barnabas Health Care System’s “Seton Hall” ad; Radio Advertising for Saint Barnabas Health Care System’s “Pirate” spot; and Newspaper Ad Series for Saint Barnabas Medical Center’s Maternity campaign.

Ken Gleason, Creative Director of The Marathon Group, said, “It’s great when our hard work is recognized by such well-known organizations in the health care field, but our clients are the ones who should be lauded for having the courage to do something different.”

To view our work, log onto www.themarathongroup.com. To learn how The Marathon Group can help your business, call (856) 914-0240 or email info@themarathongroup.com.